To whom it may concern:
The undersigned acknowledges receipt of your letter, dated February 9, 2026 (the “Letter”). Capitalized terms used and not defined in this letter shall have the meanings set forth in the Letter.
The undersigned hereby represents and warrants to Advantage Sales & Marketing Inc. (the “Offeror”) as follows:
(1) it is the beneficial owner, or is acting on behalf of a beneficial owner, of the 6.50% Senior Secured Notes due 2028 (CUSIPs: 00775P AA5 (Rule 144A), U0081P AA1 (Reg S) & 00775P AB3 (IAI)), issued by the Offeror and in the amount(s) set forth on the signature page hereto; and
(2) it is, or in the event that the undersigned is acting on behalf of a beneficial owner of Existing Notes, the undersigned has received a written certification from such beneficial owner (dated as of a specific date on or since the close of such beneficial owner’s most recent fiscal year) to the effect that such beneficial owner is (please indicate below):
The undersigned understands that it is providing the information contained herein to the Offeror solely for purposes of the Offeror’s consideration of certain transactions with respect to the Existing Notes. The Letter is neither an offer nor a solicitation of an offer with respect to the Existing Notes. It does not create any obligations whatsoever on the part of the Offeror to make any offer or on the part of the undersigned to participate if an offer is made. The terms of any offer, including the terms of any New Notes, as well as the terms of any consent solicitations with respect to the Existing Notes, will be set forth in a separate offering memorandum, which the undersigned is encouraged to carefully read.
The undersigned agrees (1) not to copy or reproduce any part of any materials (except as permitted therein) received in connection with the Exchange Offer and Consent Solicitation, (2) not to distribute or disclose any part of such materials or any of their contents (except as permitted therein) to anyone other than, if applicable, the aforementioned beneficial owners on whose behalf the undersigned is acting and (3) to notify the Offeror if any of the representations the undersigned makes in this letter cease to be correct.
The undersigned acknowledges that if it is located in or resident of a province or territory of Canada it is required, in order to participate in the Exchange Offer and Consent Solicitation, to complete, sign and submit to the Exchange Agent a Canadian Eligibility Form, which is available from the Exchange Agent.
Very truly yours,