Advantage Sales & Marketing Inc.

7676 Forsyth Boulevard, Fifth Floor
St. Louis, MO 63105

February 9, 2026

To the beneficial owners, or representatives acting on behalf of beneficial owners, of the following series of notes (the “Existing Notes”):

6.50% Senior Secured Notes due 2028 (CUSIPs: 00775P AA5 (Rule 144A), U0081P AA1 (Reg S) & 00775P AB3 (IAI)) issued by Advantage Sales & Marketing Inc. (formerly, Advantage Solutions FinCo LLC).

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           Advantage Sales & Marketing Inc., a Delaware corporation (the “Offeror”), is undertaking certain transactions with respect to the Existing Notes (collectively, the “Exchange Offer and Consent Solicitation”), including (i) exchanging any and all of the above listed Existing Notes for a combination of new debt securities to be issued by the Offeror (the “New Notes”) and cash consideration, and (ii) soliciting consents from holders of the Existing Notes to adopt certain proposed amendments to the indenture under which the Existing Notes were issued.

           If you are a beneficial owner, or a representative acting on behalf of a beneficial owner, of Existing Notes that is an Eligible Holder (as defined below), please complete the attached eligibility letter (the “Eligibility Letter”) and return it to Global Bondholder Services Corporation at the address set forth in the Eligibility Letter. If you are a beneficial owner of Existing Notes that is not an Eligible Holder, please do not take any action at this time.

           An “Eligible Holder” is a beneficial owner that certifies that it is: (a) a “Qualified Institutional Buyer,” as that term is defined in Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), (b) an institutional accredited investor, as defined in SEC Rule 501(a)(1), (2), (3), or (7), or (c) is not a “U.S. Person,” as those terms are defined in Rule 902 of Regulation S under the Securities Act.

RESPONSES MUST BE RECEIVED NO LATER THAN 5:00 P.M., NEW YORK CITY TIME, ON MARCH 9, 2026.

           This letter is neither an offer of the New Notes nor a solicitation of an offer with respect to the Existing Notes. It does not create any obligations whatsoever on the part of the Offeror to make any offer or on the part of the recipient to participate if an offer is made. The terms of any offer, including the terms of any New Notes, as well as the terms of any consent solicitation with respect to the Existing Notes, will be set forth in a separate offering memorandum, which you are encouraged to carefully read.

           COMPLETED FORMS MUST BE FAXED OR EMAILED TO THE ATTENTION OF GLOBAL BONDHOLDER SERVICES CORPORATION, THE INFORMATION AGENT FOR THE EXCHANGE OFFER AND CONSENT SOLICITATION, AT (212) 430-3775/3779 OR CONTACT@GBSC-USA.COM. You may direct any questions about the eligibility process to:

Global Bondholder Services Corporation
65 Broadway, Suite 404
New York, New York 10006
Attn: Corporate Actions
Banks and Brokers call: (212) 430-3774
Toll free: (855) 654-2015
 

                                                                                                          ADVANTAGE SALES & MARKETING INC.